I build with AI and share practical learnings along the way.

I'm a growth marketer at Softr, where I shape how AI builds apps for businesses and test ways to 5x efficiency at work. On the side I build micro SaaS and teach how I work.

See the workshops See the projects

Guillaume presenting an AI efficiency talk to a seated audience, next to a slide reading: Some actions shouldn't involve AI — Talking through where AI earns its place in a workflow, and where it doesn't.

About

I come from 7 years of no-code and automation, starting with Airtable, Webflow, Softr and n8n. Then close to 4 years of building with AI on top of that: internal tools, automations, custom agents, and AI features shipped inside real products.

All of that compounds now that generalist agents like Claude Code and Codex can do the building, because what carries over is the underlying logic and not the tool. It applies to the products you ship and to the knowledge work inside your own company, and that's the angle I write and teach from.

Today I'm at Softr, one of the platforms businesses use to build their own software in the age of AI. A scale-up that rewrote both its product and the way its teams work to become AI native, and I'm lucky to be working on it from the inside.

I'm here to share techniques I've tested and real insights, rather than something that would go viral on LinkedIn.

Areas I keep exploring

AI efficiencySEO/GEOAI for visual assetsMicro-SaaSContext engineeringInternal automationAI adoption

What I'm currently working on

Growth at Softr

All things growth, from content to getting the whole team ready to work with AI.

Side projects

AI Glot and Lookio mostly, plus a job board and a few things that aren't ready for a page.

Content & workshops

Turning setups I use every day into something you can copy in an afternoon. I also teach at Le Wagon.

Where I've worked

2025 →
Softr
Growth, content, SEO, product, internal automation and AI enablement.
2022 →
Side projects
Revely, CSR Jobs, AI Glot and Lookio, built and run on my own time.
2025 - 2026
Le Wagon
Taught the AI Product Builder and the AI & Data Automation courses.
2019 →
Freelance no-code and AI consulting
A dozen missions, from SEO and GTM automation to building product.
2022 - 2025
Plan A
4 years at the heart of GTM, sales ops, SEO, in-house AI automation, and product.
2021
Greentech Innovation, at the French Ministry for the Ecological Transition
Scaled the support for 215 greentechs: funding, access to public data for AI, public procurement, events.
2020
Williwaw
Internship with the founder of premium sustainable fans. B2B acquisition, trade shows, SEO and PR.
2019 - 2020
GEM Entreprendre
President of the student entrepreneurship association with 60 members. Where digital work started for me.